Ajax is the brand of Colgate-Palmolive cleaning products.
Video Ajax (cleaning product)
Histori
Colgate-Palmolive introduced Ajax powdered cleanser in 1947 and was one of the company's first major brands. Cleaners include sodium dodecylbenzenesulfonate, sodium carbonate, and quartz.
The name Ajax expanded to a line of household cleaning products and detergents that enjoyed the greatest success in the 1960s and early 1970s. Ajax All-Purpose Cleaner with Ammonia, introduced in 1962, is the first major competitor for Mr. Clean from Procter and Gamble (debut 1958). Ajax's success as so-called "White Tornado" forced Procter and Gamble to introduce its own clean cleaner, Top Job, in 1963.
Other Ajax products include Ajax Bucket of Power, an ammoniated power floor cleaner (1943); short-lived spray cleaners (1960); Ajax Laundry Detergent (1964); and Ajax Window Cleaner with Hex ammonia (1965). Ajax's last successful line extension in North America, Ajax for Dishes, debuted in 1971; now known as Ajax Dishwashing Liquid, it and the flagship powder cleaner are the only two Ajax products sold to consumers by Colgate in the United States. This brand name continues on the detergent, cleaning and disinfecting lines of the industry. Colgate-Palmolive Company sold US and Canadian rights to Ajax brands on laundry detergents, as well as other laundry products such as Fab and Cold Power, to Phoenix Brands in 2005.
Ajax Laundry Detergent is available in liquid formulas, with or without bleach, starting in the mid-1980s.
In the Philippines, Ajax became a popular detergent brand on the market since the 1960s until its cessation in 2000 due to the main popularity of two of the biggest rival detergent brands in the Philippines market today, Surf of Unilever and Tide of Procter & amp; Gamble.
Three Ajax Spray n 'Wipe products (wiper cleansers, bathroom cleaners and window cleaners), well known in Australia and New Zealand, are among the market leaders.
When Ajax was first released in 1947, advertising for the product was produced by Shamus Culhane.
Maps Ajax (cleaning product)
Etymology name
The original Ajax powder slogan is "Stronger than dirt!", Reference to Ajax, the muscle hero of Greek mythology. Some Ajax dish soap now display the trademark slogan "Stronger than fat!" which might be a pun of "Greece." The other preliminary slogan is "Ajax... foaming cleanser!"
Advertise in popular culture
The first slogan was used again for the Ajax Laundry Detergent when it was introduced in the early 1960s, advertised with an armed knight riding a white horse. At the end of the Doors "Touch Me" song, Jim Morrison said the slogan "Stronger Than Dirt". An advertisement that was widely ridiculed in the late 1970s and early 1980s stated, "Armed with AJAX!"
US actor Eugene Roche earned home fame as AJAX man, "Squeaky Clean", in many television commercials of the 1970s.
In England, actress Ann Lancaster's character appeared in a television commercial featuring a slogan, "Cleaning like a white tornado". Colgate stopped the British advertisement for the brand in 1996.
In the Philippines, veteran actress Lorli Villanueva appeared in television commercials, displaying her character as "Maxima Labandera" in the 1970s. The late actress Nida Blanca appeared in Ajax detergent commercial from 1988-1992. Alminto of late comedians and Blanca, Dolphy was the last brand ambassador of Ajax detergent from 1994 to 1998.
In Australia, Ajax television commercial Spray n 'Wipe appeared around 1988 to 2010, all with the same music, based on Ian Dury's song "Billericay Dickie". This ad features actress soap opera Paula Duncan and family members alike.
It is featured in Carrie Underwood's song, "Dirty Laundry".
See also
- Comet (cleanser), originally Procter & amp; Brand gamble
- Vim, similar products originally from Lever Brothers
References
External links
- Ajax product page on Colgate's consumer website
Source of the article : Wikipedia
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